We will ——
For the first time, take "sleep" as an independent and complete industry proposition, bringing together ecosystem players from home furnishing, technology, healthcare, wellness, cultural tourism, supply chain, and other sectors to redefine the landscape of the sleep industry;
For the first time, achieve multi-dimensional synergy across brand voice, industry matchmaking, public experience, and government empowerment, creating a closed value loop that integrates brand display, transaction conversion, and mindshare penetration;
For the first time, unite think tank experts, industry brands, leading platforms, channel terminals, and consumer groups to jointly build an innovative co-creation ecosystem for the sleep industry;
For the first time, upgrade an industry exhibition into a city-level sleep culture event, driving sleep from a specialized industry topic into everyday public life, and extending from a single venue to city-wide scenario integration.
Exhibition Benefits
Eight Reasons to Visit the Sleep Expo
“Sleep People”—a proprietary trade show brand that helps sleep-related companies gain greater visibility
With “sleep” as its sole central theme, the event breaks down the boundaries between traditional industries—including home furnishings, home textiles, healthcare, and technology—to showcase sleep-related lifestyles and industrial innovations, providing brands, supply chain companies, and niche players specializing in sleep with more targeted opportunities for exhibition, promotion, and business development.
Authoritative Leadership + Curation by a Group of Think Tank Experts + China Sleep Industry Conference: Setting the Trends and Directions in Sleep
Drawing on the resources of the China Sleep Research Society and industry experts, the event invited nearly 100 think tank experts to participate in curating the exhibition and concurrently hosted the China Sleep Industry Conference. Covering topics ranging from professional research and industry trends to market applications, the event collectively set new trends for the sleep industry.
Hangzhou + G20 Landmark Venues: Integrating Exhibition Spaces with the City to Create a City-Wide Sleep Culture Festival
Leveraging Hangzhou’s strengths as a city with a young population, a thriving e-commerce sector, and dynamic new consumer trends—as well as the influence of its G20 landmark venues—the Sleep Expo will extend beyond the exhibition halls into everyday urban life, creating a citywide sleep culture event that fosters multi-channel connections between brands and consumers.
Deep collaboration with leading platforms, integrating online and offline channels to create a closed-loop commercial conversion system
By leveraging resources from platforms such as Xinhua News, Tmall, Xiaohongshu, Douyin, and JD.com, we amplify content dissemination and drive consumer conversions online, while facilitating new product experiences, brand showcases, and transactions offline, thereby creating a complete closed-loop process that transforms brand awareness into traffic and ultimately into business.
BCG-Compatible: While Solidifying Its Presence at B2B Trade Shows, CG Is Also Working to Reshape the Public’s Perception of Sleep
By connecting professional buyers, end consumers, and government and industry resources, the initiative not only strengthens B2B procurement and collaboration but also raises public awareness of sleep through consumer experiences, while leveraging government resources to help the industry gain greater attention from policymakers and access more public resources.
Youthful/High-Tech/Carnival-Style Curation + Trendy Content, Naturally Generating Viral Buzz
Reimagine the sleep industry through youthful expression, technological innovation, the aesthetics of daily life, and carnival-style experiences—encouraging audiences to visit, stay, and share, while continuously generating buzz and fostering social sharing.
The 60,000-square-meter exhibition features various themed zones, ensuring that every segment of the sleep industry gets its moment in the spotlight.
The 60,000-square-meter exhibition space systematically accommodates more than 50 sleep-related subcategories, providing dedicated display areas for different product categories, scenarios, and market segments, and helping niche sectors and leading companies gain greater visibility, attention, and exposure.
Full-Cycle Customized Services to Ensure a Balance Between Quality and Effectiveness
We provide customized combinations of exhibition space, events, product launches, marketing, and business resources tailored to brand objectives, with continuous support before, during, and after the event—enabling companies to achieve brand exposure, channel connections, and sales conversions all at once through a single exhibition participation.
